December 30: It’s one of the most typical complaints of late bloomers who achieve success later in life is they didn’t dare to market their ideas sooner. Ironically, one of the most popular reasons among young people is that they are too young to start a business. It is never too early or too late in life to achieve success. Meet Seerat Arora, who established her clothing brand ‘Vintage Siesta’ when she was 18-years-old in 2019. In an interview, Seerat talks about her clothing brand and her journey so far.
Q- What inspired you to start your clothing brand?
A- The brand vintage siesta was established one-and-a-half-year ago in September-2019. I was 18-years-old when I decided to venture into the clothing business after being challenged by my father to create similar designs that I loved to purchase from my favourite international stores. This is how I came up with the name ‘Vintage Siesta’ for my apparel line.
Q- How did this come to your mind to start the brand at an early age.
A- ‘Age is simply a number,’ is something I believe in. Young entrepreneurs understand that age does not imply success; they do not require a driver’s licence or a college diploma to turn their ideas and dreams into a successful firm. I took over a modest boutique as a youthful 18-year-old and began to explore my interest for fashion, resulting in the launch of the Vintage Siesta brand. Each set can be tailored to the person’s personality. Vintage siesta, in my opinion, makes for extremely quiet, grounded loungewear that any woman would enjoy wearing.
Q- Who motivated you to launch the brand?
A-I was inspired by my mother. She has been the constant support system in my life, and my best friend, Naira Sood who helped me start this venture and gave a perfect idea and name to my brand. The vintage siesta is a Spanish name. Vintage means high-quality and premium, and Siesta means slumber, nap or a doze. The name is perfect for our clothing label and resonates with our target audience as well.
Q- What are your plans in terms of brand establishment?
A- Starting a business brings out many different emotions in entrepreneurs, including passion, excitement and impatience. It’s often difficult to stop speeding ahead and take the process step-by-step, especially when some of the steps are tedious. However, it’s very important to take the time to identify your motivation before starting a business. To figure out what motivates you when starting a business, you need to find clarity in why you are doing, what you are doing, what you hope to accomplish, what the risks are, and what you expect the payoffs to be. This will help me to keep focused and centred on achieving success in my life as well as my business.
Q- Your comments on the news depicting Bollywood actress Gauher Khan posting a photo on her Instagram wearing your brand?
A-We sent our new collection of loungewear to Gauhar Khan as a PR gift, and her favourite Blue colour as she told us! We didn’t expect her to wear it, we were lucky enough to send her a PR gift, but we got luckier when we saw her wearing it on social media and tagging us, that was generous of her. As we keep the taste and preference in mind and create, personalise every set for our clients and celebs which suits their personalities the best. We have also sent PR gifts to Karishma Kapoor, Kriti Sanon, Niki Tamboli and many more celebs.
Q- Tell us more about Seerat Arora and her plans to make the brand popular.
A- Seerat Arora started her business at the young age of 18 years. I opened a small boutique with 2 tailors to create beautiful personalise pieces aka loungewear. It was an idea that came to my mind by looking at the pandemic in the world; everyone staying at home should look comfortable as well as gorgeous. Thus, I tried to experiment with fabric, played with the colours to make new designs day and night, which turned out to be great. Each vintage siesta piece reaches the customers in bespoke packaging that establishes the love from their end. As the founder and entrepreneur, I believe that the vintage siesta scores big for girl power because it believes that it’s for every lady, diva, woman and goddess out there.